why HATE average?

Here's Everything We Experienced As Business Owners

===================================

The Excuses Hide In Plain Sight

Instead of excitement, you hear how results take time, there are no guarantees and there is already a lot of competition who are better than you. The reasons become self-fulfilling prophecies.

You Pay For The Boss But Get The Intern

You've seen the full account directors and owners join the pitch, only for a 22-year-old intern working in front of their unmade bed on your account to turn up 5 minutes late to your onboarding call.

They Have Never Bought Your Product

You know that feeling when someone tells you they love your website, but you can't find a test order anywhere and they have never got past your home page. They are lying about their passion, they probably never even use your product.

You'll Pay Whilst The Alogrithm Learns

Everyone is happy to spend your money to let Google/Facebook/TikTok... go through the 'learning phase' and when it doesn't work you need to spend more. Yep, you'll be bamboozelled by some kid acting like they know how the system works.

They Squeeze Your Budget But Finish Early

Your time is spent in directionless meetings, drinks and chit-chat that look busy but achieve little. There are no notes, actions, deadlines or measures of success.

20% Of Your Spend Is Funding Other Clients

Your budget helps develop new products and data to optimise other clients in the portfolio, and when it's rolled out as a paid service, your fees are going up. Innovation for them, not for you.

They Make 1+1 = 1.5

If you need something different, it'll be you that requests it. They stay in their comfort-zone unless they can charge you more. Like a plumber offering to do the electrics and learning on your payroll.